This German Ad Is One of the First Truly Funny Marketing Moments of the Covid-19 Era

Rossmann celebrates the nightlife equivalent of quarantine

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Dance clubs might be canceled right now, but there’s still a place where you can stand in line, wait for a bouncer’s nod and then go wild while hiding your identity.

So grab your mask, get in the queue and prepare for the soul-elevating experience of … socially distant shopping?

German pharmacy chain Rossmann has created one of the most relevant-yet-enjoyable ads of the Covid-19 era. As shoppers around the world experience the strange sensation of waiting patiently for a chance to shop for essentials, while simultaneously avoiding all contact with other people, the brand creates a fun, fantastic way of looking at it:

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